Rethinking art businesses

We help visual artists and creatives to build and grow their art businesses online without the complexity of . We do this through our coaching program “Pro Circle” and 1:1 consulting.

We believe in

Why we love designing profitable art based businesses

Because we are artists, too.

Our Founder, Andrea La Valleur-Purvis, earned her BFA in Sculpture from the College of Visual Arts and spent several years in her early career working with professional artists and Fine Art companies.

Over the years, she became an avid art collector and advocate for artists who wanted to learn about entrepreneurship and the realities of running a profitable studio practice.

Together we want to:

Serve 100,000 artists with our programs
Eliminate the starving artist mindset in our life time
Provide authentic ways for artists to be seen
Be at the forefront of business, technology and art
Diversify revenue with multiple income streams

Our mission at Vivid Creative is to give motivated artists the tools and strategies they need to design a profitable studio practice.

I'm Andrea, Artist, Art Business Coach, and your secret advantage.

I’m a firm believer that taking action each day is the difference between struggling artists and building a profitable art business.

I started Vivid Creative to work with studio artists who value their work and want to earn a consistent living from their creative passion.

Traditionally, strategy has been about creating a plan and roadmap to reach a desired business goal. Our perspective leverages Design Thinking, focusing on things you probably weren’t thinking about before.

I'm currently working on a 3 part public sculpture installation for Creative Waco and the City of Waco, Texas to be installed in spring 2023. Photos by Daniel Mueller Photography

Back in Spring of 2006, I created my first creative business, as a freelance Creative Director and designer, to help small business owners get online with their first website. Since then, my skills have evolved across the digital landscape, intersecting with business, strategy and marketing. I earned a post-grad in Design Thinking and Innovation learning from the best teachers at MIT Sloan, Tuck and Columbia. Later I learned about the global art market, Art Marketing from Sotheby’s Institute and Designing Winning Strategies from IDEO. My creative career has taken me across Europe and the US, working in-house and remotely on digital projects for visionary companies in the tech industry including Amazon, Facebook, Telecom Infra Project, Sony, FareCompare and Microsoft.

I experience art as an expression of self, which bridges healing by connecting artist and audience through a unique aesthetic. This experience leads us into a positive emotional and energetic state. We feel a sense of belonging and camaraderie. Facilitating this connection through a strategy and learning is important to me, because it contributes to the holistic connection of the artist and with their audience.

Throughout my entrepreneurial journey, I’ve experienced the roller-coaster of running a location-independent creative business. There is no beeline, that’s for sure.

Along the way, I’ve discovered how to ask better questions, follow design thinking principles that solve just about every modern business pain-point.

I understand what you need to create and grow a successful creative practice online. So, if you’re feeling overwhelmed, just want to improve your website, or diversify your revenue streams, then you’re in the right place.

My parents were creators and entrepreneurs, and I’ve started three online businesses before investing my collective knowledge in Vivid Creative. After two decades working as a Designer and Creative Director, I’m taking my expertise and applying it to something new.

My mantra is that progress = happiness so I’m always learning, experimenting and collaborating.

The goal of Vivid Creative is to bring the incredible work of today’s artists to a broader audience. Many artists don’t have websites where they sell their work directly, I want to change that.

To your success,

Xo Andrea

Andrea La Valleur-Purvis
Artist and Director of Creative Strategy, Vivid Creative

P.S. We are looking for a global team of subject matter experts, including art marketers, digital marketers, art sales and art business leaders. If you want to collaborate – contact Andrea here

I Believe

We are all have a purpose to share with the world that is deeply fulfilling.

My best self

I devote countless hours to becoming a better woman, leader and designer, so I can give you my very best.

Favorite food

Without a doubt - tacos. Ok and crunchy chocolate chip cookies, anything Thai and home made bread with lots of butter.

Favorite Places

Anywhere I have favorite people - including Seattle, Minneapolis, Barcelona, Southwest England, Melbourne and Porto.

First Art Exhibition

At the tender age of 5, my mum entered me in an art competition. I won and my artwork was exhibited at the Mathildenhöhe in Darmstadt, Germany, the epicenter of Jugendstil artists' colony and Unesco World Heritage site.