Rethinking your art practice as a business

We offer Art Business Strategy, ArtCloud Websites and artist templates for a bold generation of visual artists.

The most talented artists aren’t the one’s earning the most from their work — the ones who think like entrepreneurs and think outside the traditional model, do.

We believe in

Why we love designing profitable art based businesses

Because we are artists, too.

The reason why I’m so passionate about helping visual artists achieve this freedom is because I didn’t know how I could make money as an sculptor when I graduated from art school 25 years ago. I ended up starting a boutique design practice, crafting websites and design services for visionary tech brands and building their dreams, not mine.

Over the years, I developed a deeper love of art and became an advocate for artists who want to learn about entrepreneurship and the realities of running a profitable studio practice.

Together we want to:

Who We Work with

Our clients are late-emerging, re-emerging (career-change) and mid-career artists who are in pursuit of building a professional career from their art.

Motivated visual artists who have a steady studio practice already in place and seek to grow their visibility, make a name for themselves and build a consistent, profitable revenue strategy.

Many rising artists struggle to see their studio practice as a profitable business. This can lead to questioning if their devotion to art can translate into financial success. But what if we could balance their artistic expression without becoming overly commercial?

Visual Artists who

Are Painters, Sculptors, Mixed Media Artists, Interdisciplinary Artists, Ceramic Fine Artists, Fine Art Photographers
Have a MFA, BFA, or are self-taught
Are consistently producing original artworks
Are independent, self representing or gallery represented
International, national and local artists

At Vivid Creative, we focus on solving three key challenges

Building business and marketing skills: Artists level up their visibility without selling out. They learn proven strategies to attract the right opportunities while staying true to themselves.
Diversifying their portfolio: Discovering new revenue opportunities like adding high-value art objects or patron support alongside original works.
Crafting a winning digital strategy: Expanding their discoverability online, attracting audiences to exhibits and selling their artwork through their artist website.

Our mission is simple: Balance business and artistic brilliance in your studio practice.

I'm Andrea, Artist, Creative Strategist, and your secret advantage.

I founded Vivid Creative to work with studio artists who feel stuck with their art career, think differently about what success means and how they can make a sustainable income as a career artist.

Artists want a comprehensive approach with a coach who will really listen, understands the market and provide solutions tailored to their needs, without compromising their authentic voice or becoming a commercial machine.

Together we design a strategic roadmap that aligns with their values and gets them feeling prepared to accomplish their vision.

I recently completed working on a 6 part public sculpture installation with artist friend Morgan Eyring for Creative Waco, City of Waco, and TXDOT in September 2023. Photos by Daniel Mueller Photography

Back in Spring of 2006, I created my first creative business, as a Creative Director and designer, specializing in getting small business owners online with their first website.

Since then, my skills have evolved across the digital landscape, intersecting with business, strategy, creative and marketing. I earned a post-grad in Design Thinking and Innovation learning from the best teachers at MIT Sloan, Tuck and Columbia. Later I learned about the global art market, Art Marketing from Sotheby’s Institute and Designing Winning Strategies from IDEO.

My creative career has taken me across Europe and the US, working in-house, and remotely on digital projects for visionary brands in the tech industry including Amazon, Telecom Infra Project, Sony, Facebook (Meta), FareCompare and Microsoft

The reason I'm so passionate about working with visual artists, is because traditionally the art profession doesn't have a clear path to success. There is a lot of gatekeeping, opaqueness and outdated strategies in play. I believe any artist pursuing their career wholeheartedly, can define what success means to them and develop a long term strategy to reach their vision, make money from their art so they can live life on their own terms.

Throughout my entrepreneurial journey, I’ve experienced the roller-coaster of running a creative business. There is no beeline, that’s for sure.

Along the way, I’ve discovered how to ask better questions, follow design thinking principles that solve just about every modern business pain-point and apply marketing best practices.

I understand what you need to create and grow a successful art business. So, if you’re feeling overwhelmed, just want to improve your website, or diversify your revenue strategy, then you’re in the right place.

My parents were creators and entrepreneurs, and I’ve started three online businesses before founding Vivid Creative. After two decades working as a Designer and Creative Director, art was once again calling my name, and it was time to respond. I pivoted my 20+ year career, taking my collective learnings across strategy, design and marketing to the art world. Now I wake up every day, and get to work with talented artists across the globe on building their studio practice.

My mantra is that progress = happiness so I’m always learning, experimenting and collaborating.

The goal of Vivid Creative is to bring the incredible work of today’s artists to a broader audience. Many contemporary artists don’t have proper studio management, websites and an easy to follow visibility strategy in place, I want to change that.

To your success,

Xo Andrea

Andrea La Valleur-Purvis
Artist and Creative Strategist, Vivid Creative

P.S. We are looking for a global team of subject matter experts, including art marketers, digital marketers, art sales and art business leaders. If you want to collaborate – contact Andrea here

I Believe

We are all have a purpose to share with the world that is deeply fulfilling.

My best self

I devote countless hours to becoming a better woman, leader and artist, so I can give you my very best.

Favorite food

Without a doubt - tacos. Ok and crunchy chocolate chip cookies, anything Thai and home made bread with lots of butter.

Favorite Places

Anywhere I have favorite people - including Seattle, Minneapolis, Barcelona, Southwest England, Melbourne and Porto.

First Art Exhibition

At the tender age of 5, my mum entered me in an art competition. I won and my artwork was exhibited at the Mathildenhöhe in Darmstadt, Germany, the epicenter of Jugendstil artists' colony and Unesco World Heritage site.

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