We offer custom artist templates, website design & development for a bold generation of visual artists.
The most talented artists aren’t the one’s earning the most from their work — the ones who think like entrepreneurs and think outside the traditional model, do.
Because we are artists, too.
The reason why I’m so passionate about helping visual artists achieve this freedom is because I didn’t know how I could make money as an sculptor when I graduated from art school 25 years ago. I ended up starting a boutique design practice, crafting websites and design services for visionary tech brands and building their dreams, not mine.
Over the years, I developed a deeper love of art and became an advocate for artists who want to learn about entrepreneurship and the realities of running a profitable studio practice.
Together we want to:
Our clients are late-emerging, re-emerging (career-change) and mid-career artists who are in pursuit of building a professional career from their art.
Motivated visual artists who have a steady studio practice already in place and seek to add simple systems to maximize their efforts.
I founded Vivid Creative to share the systems I was building in my own studio practice.
Artists want a comprehensive approach and tools that provide solutions tailored to their needs, without compromising their authentic voice or becoming a commercial machine.
Back in Spring of 2006, I created my first creative business, as a Creative Director and designer, specializing in getting small business owners online with their first website.
Since then, my skills have evolved across the digital landscape, intersecting with business, strategy, creative and marketing. I earned a post-grad in Design Thinking and Innovation learning from the best teachers at MIT Sloan, Tuck and Columbia. Later I learned about the global art market, Art Marketing from Sotheby’s Institute and Designing Winning Strategies from IDEO.
My creative career has taken me across Europe and the US, working in-house, and remotely on digital projects for visionary brands in the tech industry including Amazon, Telecom Infra Project, Sony, Facebook (Meta), FareCompare and Microsoft
The reason I'm so passionate about working with visual artists, is because traditionally the art profession doesn't have a clear path to success. There is a lot of gatekeeping, opaqueness and outdated strategies in play. I believe any artist pursuing their career wholeheartedly, can define what success means to them and develop a long term strategy to reach their vision, make money from their art so they can live life on their own terms.
Throughout my entrepreneurial journey, I’ve experienced the roller-coaster of running a creative business. There is no beeline, that’s for sure.
Along the way, I’ve discovered how to ask better questions, follow design thinking principles that solve just about every modern business pain-point and apply marketing best practices.
My mantra is that progress = happiness so I’m always learning, experimenting and collaborating.
The goal of Vivid Creative is to bring the incredible work of today’s artists to a broader audience. Many contemporary artists don’t have proper studio management, or well designed websites in place, I want to change that.
To your success,
Xo Andrea
Andrea La Valleur-Purvis
Artist and Creative Strategist, Vivid Creative
We are all have a purpose to share with the world that is deeply fulfilling.
I devote countless hours to becoming a better woman, leader and artist, so I can give you my very best.
Without a doubt - tacos. Ok and crunchy chocolate chip cookies, anything Thai and home made bread with lots of butter.
Anywhere I have favorite people - including Seattle, Minneapolis, Barcelona, Southwest England, Melbourne and Porto.
At the tender age of 5, my mum entered me in an art competition. I won and my artwork was exhibited at the Mathildenhöhe in Darmstadt, Germany, the epicenter of Jugendstil artists' colony and Unesco World Heritage site.
